26th March, 2017

Hot on the heels of being named UK Breakthrough Agency of 2017 by the Marketing Agencies Association,  MediaCityUK-based ZEAL Creative, has another big reason to celebrate today after being officially appointed on Anchor Butter by dairy food giant ARLA Foods.

Following a comprehensive roster review and subsequent five-agency creative pitch, ZEAL Creative has emerged victorious as the brand’s lead below-the-line representation for 2017.

Following the win, ZEAL will handle all aspects of BTL for Anchor including on-pack promotions, shopper marketing, social media, the brand’s website and all digital campaigns.

Stewart Hilton, Creative Director at ZEAL, said: “At ZEAL we keep a list of 12 ‘Dream Clients’ that we feel best fit our knowledge, skills and experience. ARLA Foods has been top of this list since our inception, so it’s wonderful to finally have them on-board. The Anchor team were a joy to pitch to. They share our passion and have big ambitions for their brand. We’re ridiculously excited to be a part of what we know will be an important time in the brand’s life story.”

Julian Merritt, Brand Manager on Anchor, explains why the Anchor team chose ZEAL: “We saw some great work, from some great agencies, during the pitch process but in the end ZEAL stood head and shoulders above the crowd. The ZEAL team nailed the brief in our very first session together and then created a fully rounded plan that we’re genuinely excited to deliver together. Rachel and her enthusiastic team are already off and running and we are looking forward to working together closely as the brand grows in 2017 and beyond.”

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